Critical Success Factor of SMEs During Economic Recession
نویسندگان
چکیده
The recession has caused many SMEs to close their doors, but some still found ways survive and even thrive during these difficult times. This study intends identify the critical success factors for in Malaysia an economic recession. research methodology used this was a questionnaire survey several semi-structured interviews. data collected from July through August 2020. Some three hundred surveys were sent out public using email, WhatsApp, Telegram. Personal contacts disseminate respondents across Malaysia. findings focus on sustainability strategies turbulent environment like current of concluded that improving access finance other support government financial institutions, human resources strategy, product innovation, network also Malaysian SMEs' Adopting downscoping as sustainable strategy help improve company profitability stability will sustain market competitiveness. Focusing long-term competitiveness is suggested factor It line with government's successfully compete global market.
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ژورنال
عنوان ژورنال: International journal of academic research in business & social sciences
سال: 2022
ISSN: ['2308-3816', '2222-6990']
DOI: https://doi.org/10.6007/ijarbss/v12-i10/14893